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Posted on 04.05.23

National Soccer Hall of Fame

The Beautiful Game

The first museum in the country to incorporate facial recognition into the visitor experience, the National Soccer Hall of Fame is a multi-sensory venue that integrates cutting-edge technology with artifact collections from soccer’s early founders to today’s stars – capturing the hearts of fans.

Guests encounter personalized 360° virtual environments, green-screen photo opportunities, and augmented reality skills activities “hosted” by national team players. Create and print your own club scarf or shoot penalty kicks against your favorite goalkeeper while surrounded by a roaring crowd. Scores and creations from guests’ personalized journey through the experience are archived to a custom micro-site, allowing individuals to access and share their results through social media.

Location

Toyota Stadium; Frisco, Texas

Services

Exhibition Design
Graphic Design
Media Design

Awards

2019 MUSE Gold Award for Research and Innovation – Facial Recognition Software

Related Work

The Sailing Museum

International Tennis Hall of Fame & Museum

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Office
5207 Georgia Ave NW,
Washington, DC 20011
202.774.5555
New Business
Terence Healy
[email protected]
301.466.1741
General Inquiries
Susan Kohler Healy
[email protected]
301.704.3926
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